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Category: Employer branding

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Smiling employee representing the company's employer brand
Employer branding

What is HR marketing?

Discover the fundamentals of employer branding, its role in a successful HR marketing strategy, and the concrete steps you need to take to build a sustainable brand.
Group of upright matches, one of which is black and burnt out in the middle - a burn-out metaphor illustrating managerial disengagement and its impact on employee commitment.
Employer branding

Managerial disengagement: what are the effects on teams?

With 70% of variations in employee commitment attributed to management, it's time to question the manager's role in the collective dynamic.
An employee works at his desk.
Employer branding

How to recruit with a well-thought-out HR marketing strategy?

Attract, engage and retain the right profiles using HR marketing levers
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Co-option

7 steps to creating an effective employee ambassador program

Follow these 7 steps to make your employee ambassador program a success.