Groupe Batka
- Board
- Co-option
- Internal mobility
Co-optation and internal mobility at the service of the collective, supported by Keycoopt.
A single platform to foster a collaborative HR culture
Batkoopt is the digital platform for participative recruitment (cooptation & internal mobility) deployed by Batka, a community of 10 companies specialized in Human Resources.
For over 5 years, this solution developed by Keycoopt has been the central entry point for recruitment and a unifying HR management tool for teams, encouraging employee involvement in the Batka project.
years of use
of recruitment through co-optation
of hires via cross-functional internal mobility
Exploit the full potential of co-optation and internal mobility
Leading a collaborative recruitment process
In a context of growth and multi-site deployment, Batka had to meet several challenges:
- Centralize applications for all entities
- Creating a shared culture around participative recruitment
- Valuing employee involvement in recruitment
- Facilitating the flow of information between structures
- Digitizing processes to maintain cohesion despite distance
- Encouraging co-optation and rewarding co-opters
- Giving visibility to internal mobility opportunities
- Creating links, even when telecommuting or working remotely
Impact of Keycoopt
Initially designed for cooptation, Batkoopt is now the Group’s main recruitment platform. It can be used to publish advertisements for both internal and external candidates, receive applications from co-optation/internal mobility, manage recruitment through an integrated, customizable ATS, and facilitate employee engagement through a dynamic news feed.
Batkoopt is also an HR communication tool, enabling us to highlight new recruits, co-opters and collective successes, and to distribute key information to all our employees in 4 regions.
- The result: a lively, adopted program, and twice as many co-optations as before.
The platform enables us to centralize our needs, engage our employees, and above all create links between our entities. Thanks to Batkoopt, cooptation has become part of our reflexes, and internal mobility has naturally developed. It's both an operational and a cultural tool.
A participative and rewarding HR strategy,
In addition to the platform, Keycoopt has enabled Batka to create a real dynamic:
- Introduction of co-optation bonuses and official/informal rewards
- Active communication on announcements, successes, new recruits
- To-do system for recruiters, automatic follow-up of applications and feedback to cooperators
- Personalized ads, commitment from both the co-opter and the co-optee
- Spotlight on cooperators to encourage involvement
Exploit the full potential of co-optation and internal mobility
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