Case studies

BPCE

Discover the concrete results of Groupe BPCE’s co-optation program, boosted by Keycoopt to transform recruitment.

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In brief

Cooptation within BPCE?

As France’s second-largest banking group, with an average of over 4,500 new recruits every year, BPCE was looking for an innovative digital HR solution to meet its high ambitions.

Until now, co-optation has been practiced on an ad hoc, informal basis, lacking coordination and global impact.

That’s when the Coopt&Mob platform was born.

8500

committed members

2078

co-optations sent

268

recruitments carried out with Keycoopt

- of €416

cost of recruiting with Keycoopt

Exploit the full potential of co-optation and internal mobility

AI-generated - Smiling people
Issues

Recruiting differently: the co-optation shift at BPCE

Already practicing co-optation but in a “home-made” way, the BPCE company had 3 challenges :

Objectives :
Testimonial

Impact of Keycoopt

To professionalize its cooptation process, BPCE has chosen Keycoopt and launched its Coopt&Mob platform. This digital solution centralizes and simplifies employee participation in recruitment, boosting the Group’s efficiency and internal commitment.

"When a recruiter uses co-optation, he's no longer alone, because he's recruiting with all his colleagues!"

Support

Hélène, BPCE's partner in success

Helene works closely with Groupe BPCE to structure and energize their co-optation program via the Coopt&Mob platform.

His role is to help HR teams get to grips with the tool, animate the employee community and implement targeted actions to maximize engagement.

Helene-CSM-keycoopt

Exploit the full potential of co-optation and internal mobility

AI-generated - Smiling people

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