BPCE
- Banking / Insurance
- Co-option
Discover the concrete results of Groupe BPCE’s co-optation program, boosted by Keycoopt to transform recruitment.

Cooptation within BPCE?
As France’s second-largest banking group, with an average of over 4,500 new recruits every year, BPCE was looking for an innovative digital HR solution to meet its high ambitions.
Until now, co-optation has been practiced on an ad hoc, informal basis, lacking coordination and global impact.
That’s when the Coopt&Mob platform was born.
committed members
co-optations sent
recruitments carried out with Keycoopt
cost of recruiting with Keycoopt
Exploit the full potential of co-optation and internal mobility

Recruiting differently: the co-optation shift at BPCE
Already practicing co-optation but in a “home-made” way, the BPCE company had 3 challenges :
- Official launch of a digitized, industrialized co-optation program
- Innovative sourcing to meet the recruitment needs of the Group's 40 companies
- Improve transparency regarding internal job vacancies and enable employees to play an active role in their mobility.
Impact of Keycoopt
To professionalize its cooptation process, BPCE has chosen Keycoopt and launched its Coopt&Mob platform. This digital solution centralizes and simplifies employee participation in recruitment, boosting the Group’s efficiency and internal commitment.
- The result: an effective program, adopted by teams and generating a high volume of talent referrals for vacancies.
"When a recruiter uses co-optation, he's no longer alone, because he's recruiting with all his colleagues!"
Alain Fournier - Directeur Recrutement & Diversité
Hélène, BPCE's partner in success
Helene works closely with Groupe BPCE to structure and energize their co-optation program via the Coopt&Mob platform.
His role is to help HR teams get to grips with the tool, animate the employee community and implement targeted actions to maximize engagement.

Exploit the full potential of co-optation and internal mobility

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