{"id":6313,"date":"2021-03-11T10:45:52","date_gmt":"2021-03-11T09:45:52","guid":{"rendered":"https:\/\/keycoopt.beetween.com\/blog\/step-program-employee-ambassador\/"},"modified":"2025-07-17T10:19:18","modified_gmt":"2025-07-17T08:19:18","slug":"step-program-employee-ambassador","status":"publish","type":"post","link":"https:\/\/keycoopt.com\/en\/blog\/step-program-employee-ambassador\/","title":{"rendered":"7 steps to creating an effective employee ambassador program"},"content":{"rendered":"\n<p class=\"intro\">An <strong>employee ambassador program<\/strong> is a good way for your company to develop its employer reputation (e-reputation) on a large scale, to positively leverage word-of-mouth and recommendations, and to capitalize on networks of ambassadors who are convinced and convinced by your <strong>employer brand<\/strong>. To launch your <strong>ambassador program<\/strong> and make it last, here are 7 steps to follow! <\/p>\n\n<h2 class=\"wp-block-heading\">Why launch an employee ambassador program?<\/h2>\n\n<p>As it is based on a favorable internal social climate, an <a href=\"https:\/\/keycoopt.com\/blog\/employee-advocacy-collaborateurs-recrutement\/\" data-type=\"post\" data-id=\"1950\">employee advocacy<\/a> or <strong>ambassador<\/strong> program has a wide range of positive impacts, particularly in terms of your <strong>employer brand<\/strong> and recruitment.<\/p>\n\n<p>Your employee ambassadors :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Give credibility to your employer brand.<\/li>\n\n\n\n<li>Increase your chances of sourcing the candidates you&#8217;re interested in, through referrals.<\/li>\n\n\n\n<li>Are more committed (because they&#8217;re more valued) and more likely to unite your other employees.<\/li>\n\n\n\n<li>They&#8217;re a powerful way of convincing candidates to join your ranks.<\/li>\n<\/ul>\n\n<p style=\"margin-top:25px\">By setting up an <strong>ambassador program<\/strong>, a company can develop widespread positive word-of-mouth about its quality as an employer&#8230; And not only that! E-reputation also plays a part in the purchasing process of customers, who are also sensitive to the way a brand treats its employees.   <\/p>\n\n<p>An <strong>employee ambassador program<\/strong> doesn&#8217;t have to be a huge HR machine, like an ocean liner requiring a whole host of processes, regulations, controls, tools and so on. One of the most important prerequisites is a favorable internal climate. Your employees already feel good in your company; the program serves to make this well-being visible. No more, no less!     <\/p>\n\n<p>At Keycoopt, for example, our teams offer turnkey animation kits to facilitate communication and commitment. Our <strong> <a href=\"https:\/\/keycoopt.com\/en\/solution\/co-option\/\" data-type=\"page\" data-id=\"60\">cooptation<\/a> and <a href=\"https:\/\/keycoopt.com\/en\/solution\/internal-mobility\/\" data-type=\"page\" data-id=\"64\">internal mobility<\/a> solution<\/strong> enables employees to become ambassadors too.   <\/p>\n\n<h2 class=\"wp-block-heading\">Step 1: Define your program objectives<\/h2>\n\n<p>First of all, it&#8217;s vital to define why you want to set up your program, and who it&#8217;s intended for: boosting your recruitment, raising the profile of your employer brand, building employee loyalty, improving your image with your customers&#8230; There are many reasons for this.<\/p>\n\n<p>Clarifying these reasons in advance of your launch will enable you to define where you are going to devote your efforts and the means to achieve your objectives:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Number and type of ambassadors required.<\/li>\n\n\n\n<li>Communication channels and objectives.<\/li>\n\n\n\n<li>Content strategy, etc.<\/li>\n<\/ul>\n\n<p style=\"margin-top:25px\">As you go along, you can also adjust your objectives according to your strategy and the results you achieve.<\/p>\n\n<h2 class=\"wp-block-heading\"><a id=\"visage\"><\/a>Step 2: Who will embody your program?  <\/h2>\n\n<p>To make it easier for you to approach your employees, and to create an identifiable point of contact internally, don&#8217;t hesitate to put a face to your program: a sponsor from your management team would be ideal, but it could also be a team in charge of the project.<\/p>\n\n<p>By naming a sponsor and\/or a team behind your program, you enable :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>From<strong> <\/strong>make it identifiable for your employees (they&#8217;ll know who to contact).<\/li>\n\n\n\n<li>Make it a real strategy for everyone to see.<\/li>\n\n\n\n<li>To have a guarantor who will be a driving force and whose mission will be to make the program last over time.<\/li>\n<\/ul>\n\n<p style=\"margin-top:25px\">You can also give your program a name and market it to make it easier for your employees to get on board.<\/p>\n\n<h2 class=\"wp-block-heading\"><a id=\"collaborateur\"><\/a>Step 3: Your employee ambassadors<\/h2>\n\n<p>Once you&#8217;ve defined your objectives and appointed a program manager, you can start approaching your <strong>employee ambassadors<\/strong>. In your approach, make it clear to your employees that the program is voluntary (otherwise it loses all meaning). <\/p>\n\n<p>As mentioned in the preamble, an <strong>employee ambassador program<\/strong> can evolve and grow over time. First of all, you can identify and solicit those who speak up spontaneously: your <strong>natural ambassadors<\/strong>. <strong> <\/strong><em>(They may also include former employees, just think about it! )<\/em><\/p>\n\n<p>You can also call for volunteers:<strong> <\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>to reinforce your program and expand your ambassador team.<\/li>\n\n\n\n<li>according to your needs or lack of representation (managers, executive team, by geographical area, by business, etc.).<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\"><a id=\"parcours\"><\/a>Step 4: Your ambassador&#8217;s journey<\/h2>\n\n<p>To make life easier for your <strong>employee ambassadors<\/strong>, you can build your journey around :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Modalities with simple rules that everyone understands, allowing us to set a framework and define everyone&#8217;s roles in a flexible way (why become an ambassador? How to become one? What&#8217;s involved? What precautions need to be taken?)<\/li>\n\n\n\n<li>Training courses, in digital and social network communication for example, to help and support your employees in expressing themselves, and to help some of them get over the hurdle.<\/li>\n\n\n\n<li>Facilitators such as: ready-to-post content (texts\/images that can be used as they are by your employees), sources of inspiration for topics thanks to an internal newsletter, a tool like Keycoopy for sharing company information (in 1 click).<\/li>\n<\/ul>\n\n<p style=\"margin-top:25px\">It doesn&#8217;t have to be complicated, and it&#8217;s by offering your ambassadors a simple path that your program will be most effective.<\/p>\n\n<h2 class=\"wp-block-heading\">Step 5: Varied content for greater spontaneity and impact<\/h2>\n\n<p>One pitfall to avoid when launching an <strong>employee ambassador program<\/strong> is to confuse &#8220;providing employees with elements&#8221; with &#8220;controlling what employees say&#8221;.<\/p>\n\n<p><a href=\"https:\/\/keycoopt.com\/blog\/recrutement-reseaux-sociaux\/\" data-type=\"post\" data-id=\"2003\">Spontaneous communications from employees on social networks<\/a>, for example, are generally positive and rewarding for the company. So trust us! <\/p>\n\n<p><a id=\"reconnaissance\"><\/a>By varying the topics, you allow each of your ambassadors to express themselves on what&#8217;s closest to their hearts, in a spontaneous and credible way. The power of your ambassador network also lies in its diversity. <\/p>\n\n<p>In this way, you can provide content on: your brand&#8217;s product and universe, societal, social or ecological commitments, recruitment and HR (job offers, integration, professions), working atmosphere, career development, etc.<\/p>\n\n<h2 class=\"wp-block-heading\">Step 6: Acknowledging your ambassadors&#8217; commitment<\/h2>\n\n<p>Let&#8217;s draw a parallel with another <strong>employee program<\/strong>: the <a href=\"https:\/\/keycoopt.com\/ressources\/livre-blanc\/programme-cooptation-cles-succes\/\" data-type=\"livres-blancs\" data-id=\"5005\">cooptation program<\/a>. The co-optation program and the <strong>employee ambassador<\/strong> program have a number of points in common, particularly when it comes to the mechanics of long-term commitment. <\/p>\n\n<p>Although based on voluntary and committed employees, a co-optation program lasts over time thanks to the employer&#8217;s recognition of its employees\/coopters (social recognition, <a href=\"https:\/\/keycoopt.com\/ressources\/livre-blanc\/guide-prime-cooptation\/\" data-type=\"livres-blancs\" data-id=\"5001\">co-optation bonus<\/a>, etc.). Unlike a co-optation program, the<strong> <\/strong>type of recognition most often used to thank ambassadors is non-monetary.<\/p>\n\n<p>Regular, public recognition of your ambassadors&#8217; involvement keeps them engaged (on your internal website, career site, at an event, etc.) and encourages others to join your program!<\/p>\n\n<p>You can also offer gifts to your employees, depending on how you wish to thank your committed staff.<\/p>\n\n<p>The ambassador program highlights the commitment of your employees, and can also be a lever for engaging your staff&#8230; a welcome incentive that will boost their desire to get involved.  <\/p>\n\n<h2 class=\"wp-block-heading\">Step 7: coordinating your employee ambassador program<\/h2>\n\n<p>Animating means organizing regular communication around your <strong>employee ambassador program<\/strong>.<\/p>\n\n<p>In animation, you can find several types of communication:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Informative<\/strong>, as a reminder of your program&#8217;s existence.<\/li>\n\n\n\n<li><strong>Educational<\/strong> to explain how it works.<\/li>\n\n\n\n<li><strong>Valorizing<\/strong> to talk about successes and ambassadors.<\/li>\n\n\n\n<li><strong>Engaging<\/strong> to recruit new ambassadors.<\/li>\n<\/ul>\n\n<p>The golden rule of animation is regularity. This doesn&#8217;t mean communicating every day, 3 times a day, don&#8217;t worry! <\/p>\n\n<p>You can liven up your program with simple actions to breathe new life into it and stay in people&#8217;s minds: posters, flyers, kakemonos, posts on internal (or external) social networks or on your dedicated platform, videos, digital or face-to-face events, articles on your blog or career site, gifts &#8230;.<\/p>\n\n<p>Our Keycoopt project managers are experts in the field of recruitment<a href=\"https:\/\/keycoopt.com\/blog\/animation-programme-cooptation\/\" data-type=\"post\" data-id=\"1979\"> community development<\/a>, providing advice and sharing best practices: turnkey packages for specific actions or communication plans, strategic and operational advice&#8230; We do everything we can to make your events easier, more regular and more effective! <\/p>\n\n<p>The 3 words to build an effective animation :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Consistency: All communication with your <strong>employee ambassadors<\/strong> must reflect their reality.<\/li>\n\n\n\n<li>Transparency: Being transparent when distributing your content will help you gain the trust of your collaborators. It will also give them a broad and real vision of your strategy. <\/li>\n\n\n\n<li>Relevance: the more relevant your content, the more likely it is to interest your colleague. You need to make them want to share this content (job offers, news, employee recognition, etc.). <\/li>\n<\/ul>\n\n<p style=\"margin-top:25px\">Now you&#8217;re ready to launch your <strong>employee ambassador program<\/strong>! One last tip: use a Test &amp; Learn approach to build (with your employees) the program that satisfies you the most. And don&#8217;t forget, your <strong>ambassador program<\/strong> is designed to enhance your internal climate&#8230; Pamper your employees, and they&#8217;ll return the favor! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Follow these 7 steps to make your employee ambassador program a success.<\/p>\n","protected":false},"author":3,"featured_media":4698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Employee ambassadors: 7 steps to follow","_seopress_titles_desc":"Follow these 7 steps to make your employee ambassador program a success.","_seopress_robots_index":"","content-type":"","_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[53,54],"tags":[],"class_list":["post-6313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-co-option","category-employer-branding"],"_links":{"self":[{"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/posts\/6313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/comments?post=6313"}],"version-history":[{"count":0,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/posts\/6313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/media\/4698"}],"wp:attachment":[{"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/media?parent=6313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/categories?post=6313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/tags?post=6313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}