{"id":5930,"date":"2025-03-12T10:17:38","date_gmt":"2025-03-12T09:17:38","guid":{"rendered":"https:\/\/keycoopt.beetween.com\/blog\/poster-referral\/"},"modified":"2025-07-15T14:19:57","modified_gmt":"2025-07-15T12:19:57","slug":"poster-referral","status":"publish","type":"post","link":"https:\/\/keycoopt.com\/en\/blog\/poster-referral\/","title":{"rendered":"The co-optation poster: an essential part of your co-optation program"},"content":{"rendered":"\n<p class=\"intro\">Extra visibility never hurts, especially when it comes to recruiting, does it? To boost your <strong>co-optation program<\/strong>, it&#8217;s essential to develop powerful communication tools that will engage your employees in the scheme. And for this, the<strong>co-optation poster<\/strong> is a powerful tool.  <\/p>\n\n<p>But how do you create the right poster? Chlo\u00e9 Lechavalier, CSM at Keycoopt, tells you all&#8230;.   <\/p>\n\n<h2 class=\"wp-block-heading\">The co-optation poster, a way of raising awareness among all your employees<\/h2>\n\n<p>Chlo\u00e9 Lechevalier, CSM at Keycoopt: &#8220;In fact, the<strong>co-optation poster<\/strong> is an additional AND complementary way of raising awareness of the platform: visibility that&#8217;s essential for getting an impactful message across.<\/p>\n\n<p>It&#8217;s a good idea to create a poster at the launch of your <strong>co-optation program<\/strong>, but also at key moments in the program.  <\/p>\n\n<p>The visual support serves as a back-up for the animation e-mails that your tool can provide, allowing you to create :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Double the contact points.<\/li>\n\n\n\n<li>A simple and effective way of reaching all your employees.  <\/li>\n<\/ul>\n\n<p>Posters also help us avoid mass mailings, which often lead us to miss out on relevant information<b> <\/b>!<\/p>\n\n<p>Print or digital? Think relevance!   <\/p>\n\n<p>Le flyer ou l\u2019affiche en \u00e9cran digital, il n\u2019y a pas de mauvaise approche\u202ftant que vous rendez visible le lien d\u2019acc\u00e8s de la plateforme.\u00a0Il n\u2019y a pas de v\u00e9rit\u00e9 absolue sur <a href=\"https:\/\/keycoopt.com\/blog\/animation-programme-cooptation\/\" data-type=\"post\" data-id=\"1979\">le type d\u2019animation<\/a>, il faut adapter en fonction de vos collaborateurs.&#8221;\u00a0\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">What is the process for creating an impactful co-optation poster?<\/h2>\n\n<p>3 things to consider.  <\/p>\n\n<p>\u2705 Visuals: capturing your teams&#8217; attention  <\/p>\n\n<p>The ad must be consistent with the tool, the brand image and the <strong>co-optation charter<\/strong>.  <\/p>\n\n<p>Mention :  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Main info (2\/3 items)  <\/li>\n\n\n\n<li>A clear, concise message (2\/3 info)<\/li>\n\n\n\n<li>Link to tool or QR code  <\/li>\n\n\n\n<li>Reward, if applicable  <\/li>\n\n\n\n<li>2\/3 facts about the tool<\/li>\n<\/ul>\n\n<p>  \u2705 The display location: visible internally to employees but invisible to customers  <\/p>\n\n<p>For example: break rooms, coffee machines, meeting rooms, during company events, on-boarding etc&#8230;  <\/p>\n\n<p>\u2705 How long will your <strong>co-optation poster<\/strong> take?  <\/p>\n\n<p>When launching the platform, about 1 month.  <\/p>\n\n<p>Constant reminders will further stimulate your program:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Platform anniversaries  <\/li>\n\n\n\n<li>100th recruitment  <\/li>\n\n\n\n<li>Co-optation Challenge  <\/li>\n<\/ul>\n\n<p>Reminder posters will have a decreasing penetration rate the longer they are displayed.  <\/p>\n\n<p>Avoid abuse! (Too much text, several different messages or too targeted, too much or too little color, too many access points&#8230;)   <\/p>\n\n<p>Here are 2 examples of posters:  <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"735\" height=\"1024\" src=\"https:\/\/keycoopt.com\/wp-content\/uploads\/2025\/03\/Affiche-de-cooptation_Krys_Keycoopt-735x1024-1.png\" alt=\"Sample co-optation poster - Krys\" class=\"wp-image-5173\" srcset=\"https:\/\/keycoopt.com\/wp-content\/uploads\/2025\/03\/Affiche-de-cooptation_Krys_Keycoopt-735x1024-1.png 735w, https:\/\/keycoopt.com\/wp-content\/uploads\/2025\/03\/Affiche-de-cooptation_Krys_Keycoopt-735x1024-1-215x300.png 215w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"616\" height=\"874\" src=\"https:\/\/keycoopt.com\/wp-content\/uploads\/2025\/03\/Affiche-de-cooptation_Auchan_Keycoopt.png\" alt=\"Sample co-optation poster - Auchan\" class=\"wp-image-5175\" srcset=\"https:\/\/keycoopt.com\/wp-content\/uploads\/2025\/03\/Affiche-de-cooptation_Auchan_Keycoopt.png 616w, https:\/\/keycoopt.com\/wp-content\/uploads\/2025\/03\/Affiche-de-cooptation_Auchan_Keycoopt-211x300.png 211w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\"><br\/>Use various tools to express\/represent your co-optation policy<\/h2>\n\n<p>Generally speaking, each person has a particular means of communication that will meet a precise need at a particular time. OOH can work very well with a given medium and a particular target, but it doesn&#8217;t necessarily work all year round.  <\/p>\n\n<h3 class=\"wp-block-heading\">A word of advice: vary your tools!<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>Audio: digital podcasts, oral communication (DG speaking), manager&#8217;s one-to-one with his team, annual interview, induction day, follow-up&#8230;  <\/li>\n\n\n\n<li>Visuals: posters, flyers, user guides, videos, emails &#8230;.  <\/li>\n<\/ul>\n\n<p>Customize your emails: depending on your tool, you can have several types of animation emails.  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Animation email: to encourage &#8220;how XXX&#8221; action<\/li>\n\n\n\n<li>Targeted email by ad: by profession, by location &#8230;  <\/li>\n\n\n\n<li>Personalized teaser email (pre-launch): a call to action for a new tool &amp; upcoming announcements about it  <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Celebrate your launch!  <\/h3>\n\n<p>An event, a launch party, a breakfast, a convention, a seminar&#8230; Liven up your program with a video, or a co-op\/coopt interview, launch, tutorial&#8230;  <\/p>\n\n<h2 class=\"wp-block-heading\">Involve your managers and recruiters: they&#8217;re information relays!<\/h2>\n\n<p>Get your spokespeople and internal sponsors on board to pass on the information. This is a difficult phase, because these are the most important people, but the ones whose interest in <strong>co-option <\/strong>is least tangible. <\/p>\n\n<p>The message and the simplicity of the relay are paramount!  <\/p>\n\n<h2 class=\"wp-block-heading\">How can Keycoopt help you?<\/h2>\n\n<p>At Keycoopt, we&#8217;re convinced that animation is the key to a successful <strong>co-optation program<\/strong>. And experience has proven us right!   <\/p>\n\n<p>That&#8217;s why we place particular emphasis on supporting our customers in this area. In addition to our platform tool, we provide turnkey communication packages (by theme or objective), monthly communication operations to animate the platform&#8230; <\/p>\n\n<p>Avec leur r\u00f4le d\u2019experts, les CSM conseillent et aiguillent aussi chacun de leur client sur les bonnes pratiques (benchmark sur les <a href=\"https:\/\/keycoopt.com\/blog\/recompense-prime-cooptation\/\" data-type=\"post\" data-id=\"1935\">primes<\/a>, les r\u00e8gles, les chartes et les CGU\u2026.). Et pour en faire profiter le plus grand nombre nous organisons r\u00e9guli\u00e8rement un Club utilisateurs o\u00f9 nous partageons \u00e0 nos clients les bonnes pratiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s not always easy to raise the profile of your co-optation program. Discover the co-optation poster and our tips for mobilizing your teams! <\/p>\n","protected":false},"author":3,"featured_media":5226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"L'affiche de cooptation : l'outil pour animer votre programme","_seopress_titles_desc":"D\u00e9couvrez comment cr\u00e9er une affiche de cooptation efficace pour donner de la visibilit\u00e9 \u00e0 votre programme et mobiliser vos \u00e9quipes facilement.","_seopress_robots_index":"","content-type":"","_jet_sm_ready_style":"","_jet_sm_style":"","_jet_sm_controls_values":"","_jet_sm_fonts_collection":"","_jet_sm_fonts_links":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[53],"tags":[],"class_list":["post-5930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-co-option"],"_links":{"self":[{"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/posts\/5930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/comments?post=5930"}],"version-history":[{"count":0,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/posts\/5930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/media\/5226"}],"wp:attachment":[{"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/media?parent=5930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/categories?post=5930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keycoopt.com\/en\/wp-json\/wp\/v2\/tags?post=5930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}