{"id":12425,"date":"2025-07-29T11:56:37","date_gmt":"2025-07-29T09:56:37","guid":{"rendered":"https:\/\/keycoopt.com\/blog\/cooptation-internal-mobility-roi\/"},"modified":"2025-08-18T10:25:39","modified_gmt":"2025-08-18T08:25:39","slug":"cooptation-internal-mobility-roi","status":"publish","type":"post","link":"https:\/\/keycoopt.com\/en\/blog\/cooptation-internal-mobility-roi\/","title":{"rendered":"How to optimize your recruitment ROI?"},"content":{"rendered":"\n<p class=\"intro \">Recruiting is expensive. Sometimes too expensive.<br\/>Between job boards, recruitment agencies, LinkedIn licenses, ATS and sponsored campaigns, the recruitment budget can quickly explode.<br\/>And yet&#8230; some tools remain under-exploited even though they offer a <strong>much higher return on investment<\/strong>. Such is the case with <strong><a href=\"https:\/\/keycoopt.com\/en\/solution\/co-option\/\" data-type=\"page\" data-id=\"60\">cooptation<\/a><\/strong> and <strong><a href=\"https:\/\/keycoopt.com\/en\/solution\/internal-mobility\/\" data-type=\"page\" data-id=\"64\">internal mobility<\/a><\/strong> particularly via a dedicated digital platform. <br\/>But in concrete terms, <strong>what is the ROI of a solution like Keycoopt?<\/strong> How does it compare with other channels? We take a look at the figures.   <\/p>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Traditional channels increasingly expensive<\/h2>\n\n<p>Job boards, LinkedIn sourcing, recruitment agencies, ATS&#8230; These solutions now represent <strong>a substantial investment<\/strong>.  <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Channel<\/th><th>Average cost per year <br\/>(typical company with 500 to 2000 employees)<\/th><\/tr><\/thead><tbody><tr><td>LinkedIn Recruiter Corporate<\/td><td>9,000 per user<\/td><\/tr><tr><td>Hellowork (annual package)<\/td><td>8 000 \u00e0 50 000 \u20ac<\/td><\/tr><tr><td>Indeed  <\/td><td>30,000 on average<\/td><\/tr><tr><td>Recruitment agency<\/td><td>10,000 to \u20ac15,000 \/ recruitment<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p>And with no guarantee of success. High volume, low conversion. Profiles are often unqualified, uncommitted, and recruitment times are getting longer.  <\/p>\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-f97e77ba wp-block-group-is-layout-constrained\" style=\"border-left-color:var(--wp--preset--color--bleu);border-left-width:3px;padding-left:10px\">\n<p class=\"has-medium-font-size\"><strong><strong>Did you know?<\/strong><\/strong><\/p>\n\n\n\n<p>Between them, Indeed and LinkedIn capture 70% of the French recruitment market and 53% of the global market.<br\/>A duopoly that imposes its conditions, notably on the prices of sponsored campaigns, without always guaranteeing a return commensurate with the investment.<\/p>\n<\/div>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Co-optation and internal mobility, under-exploited but highly profitable levers<\/h2>\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Internal mobility: a win-win strategy<\/h3>\n\n<p>Many companies are still unaware of the potential of in-house talent. And yet : <\/p>\n\n<ul class=\"wp-block-list\">\n<li>An existing employee knows the culture, the tools and the teams.<\/li>\n\n\n\n<li>It&#8217;s up and running faster.<\/li>\n\n\n\n<li>It costs considerably less to recruit and integrate.<\/li>\n\n\n\n<li style=\"padding-bottom:1.3em\">Employees see the prospect of development within their company and remain loyal to it.<\/li>\n<\/ul>\n\n<p>In 2025, companies that develop an active internal mobility strategy will save up to 30% on their recruitment budget.<\/p>\n\n<pre class=\"wp-block-preformatted gut-cta\"><strong>To find out more<\/strong><br\/>Read our article on <a href=\"https:\/\/keycoopt.com\/ressources\/webinaire\/mobilite-interne-levier-neglige\/\" data-type=\"webinaires\" data-id=\"5789\">the advantages of internal mobility<\/a><\/pre>\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Co-optation, a low-cost source of quality talent<\/h3>\n\n<p>Co-optation is based on a simple and highly effective principle: <strong>employees recommend profiles from their network<\/strong>.<\/p>\n\n<p>Key benefits :<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Average cost per recruitment divided by 3 to 4<\/li>\n\n\n\n<li>Access to hidden profiles, not visible on job boards because they are not actively searching.<\/li>\n\n\n\n<li>80% of co-opted profiles are still in post after 1 year (vs. 55% on average for all channels combined).<\/li>\n\n\n\n<li>Higher profile quality, because the co-operator associates his image with that of the person he is recommending.  <\/li>\n<\/ul>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our co-optation program promotes the company through our employees and their networks, attracting the best candidates.<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Geoffroy Saint-Antoine<\/strong>, Director of Recruitment and Talent Development at Foncia<\/p>\n<\/blockquote>\n\n<pre class=\"wp-block-preformatted gut-cta\"><strong>To find out more<\/strong><br\/>See our article on <a href=\"https:\/\/keycoopt.com\/blog\/avantages-cooptation\/\" data-type=\"post\" data-id=\"4933\">the benefits of co-opting<\/a><\/pre>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Key figures for 2025<\/h2>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Indicator<\/th><th>Traditional recruitment<\/th><th>Referral recruitment and internal mobility solution<\/th><\/tr><\/thead><tbody><tr><td>Average cost \/ recruitment<\/td><td>3 000 \u00e0 12 000 \u20ac<\/td><td>400 to \u20ac1,000 <br\/>(including co-optation bonuses)<\/td><\/tr><tr><td>12-month retention rate<\/td><td>55%<\/td><td>80%<\/td><\/tr><tr><td>Average recruitment time<\/td><td>45 to 60 days<\/td><td>20 to 30 days<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Lack of structure and appropriate management<\/h2>\n\n<p>Despite their effectiveness, co-option and internal mobility remain under-exploited. For lack of structure, leadership, visibility or tools. <\/p>\n\n<p>Implementing a co-optation or mobility strategy involves much more than simply posting vacancies on the intranet.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Structuring application feedback channels<\/li>\n\n\n\n<li>Involving employees in the program<\/li>\n\n\n\n<li>Monitor and manage results<\/li>\n\n\n\n<li style=\"padding-bottom:1.3em\">Make the experience seamless for everyone (HR, managers, co-opters)<\/li>\n<\/ul>\n\n<p class=\"has-medium-font-size\"><strong>A digital platform to professionalize these levers<\/strong><\/p>\n\n<p>This is where <strong>Keycoopt<\/strong> can make the difference.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>White-label internal mobility and cooptation platform<\/li>\n\n\n\n<li>Easy to integrate into existing systems<\/li>\n\n\n\n<li>Turnkey animation<\/li>\n\n\n\n<li>Integrated ROI tracking KPIs<\/li>\n\n\n\n<li style=\"padding-bottom:1.3em\">Already used by +150 companies (KPMG, Groupe BPCE, Roullier, Chronopost&#8230;).<\/li>\n<\/ul>\n\n<p>Without taking the place of ATSs or job boards, <strong>Keycoopt acts as a complementary strategic HR channel<\/strong>: less costly, more engaging and highly profitable.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Keycoopt&#8217;s digital solution really came to us in a very simple way, and it allows us to manage co-optation with real traceability. The results have exceeded our expectations.   <\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Vincent Bichon<\/strong>, Jobs &amp; Careers Manager, Cr\u00e9dit Mutuel Loire Atlantique, Centre Ouest<\/p>\n<\/blockquote>\n\n<p>To <strong>recruit better, faster <\/strong>and<strong> at lower cost<\/strong>, it&#8217;s no longer a question of expanding sourcing at all costs, but of<strong>intelligently activating the resources already present in the organization<\/strong>. Your employees are the best ambassadors for recommending profiles aligned with your culture.   <br\/>Your in-house talent, on the other hand, is often just waiting for an opportunity to evolve.  <br\/><strong>These two levers &#8211; cooptation and internal mobility &#8211; offer measurable ROI, both in terms of effectiveness and commitment.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No need to multiply sourcing channels. With cooptation and internal mobility, reduce costs, improve recruitment quality and strengthen commitment.<br \/>\nA positive, measurable and sustainable HR ROI. <\/p>\n","protected":false},"author":6,"featured_media":9295,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Optimize your HR ROI with cooptation and internal mobility","_seopress_titles_desc":"To improve your HR ROI, rely on cooptation and internal mobility. These are effective solutions for recruiting better, faster and at lower cost. 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